This study addressed end-users’ knowledge of Advanced Driver Assistance Systems (ADAS) and the role of learning in relation to use of the systems. Therefore end-users’ perspective on the subject of the systems’ purpose, functions, potential risks and usefulness were explored, as well as motives behind choosing to use the systems. The study used qualitative/mixed methods through a combination of focus group interviews, questionnaires, and in-depth interviews. Results show that safety, technology interest and assistance were the main motives which influenced knowledge, learning and use of ADAS. Furthermore two groups of users were identified: drivers with special interest in car technology, and drivers with less interest in car technology. They had different needs and relations to the systems. An indication is that activities for learning could close the gap of knowledge and raise compatibility as well as value of ADAS, beneficial for both users and traffic safety.