Visibility – to be seen or not being seen – that is the difference

Lotta Cederfeldt

With the visibility campaign: IF YOU ARE VISIBLE YOU EXIST the City of Malmö wants the cyclists and pedestrians to pay attention to that they are not to be seen if they don´t use reflectors and/or lamps in the dark. One week in early November for the last three years, the campaign has been conducted in terms of activities in the central parts of Malmö, in various cycle routes as well as newspaper advertisements, billboards and cinema advertising.Evaluation shows that more than 70% of citizens felt that it was a good and credible campaign and it brought up an important topic. 40% said that they were affected by the campaign to use reflectors more often. More than 90% said that it´s a good thing that the city of Malmo conducts campaigns concerning road safety and traffic rules.One thing that shows that the campaign is appreciated is the popularity of the reflector vests that are handed out to cyclists. With the message on the back: IF YOU ARE VISIBLE YOU EXIST, you see cyclists wear these vests a lot in Malmö.



Cost Benefit Analysis (CBA) workshop in Stockholm

An open seminar and workshop in Stockholm will be held on 25-26 April 2018. The workshop deals with the use of CBA as a basis for decision-making in the public sector. The workshop is organized by, among others, Professor Jan-Eric Nilsson, VTI.



Ulf Sandberg has been presented with the TTI Lifetime Achievement Award 2018

VTI’s Senior Research Leader Ulf Sandberg has been presented with the TTI Lifetime Achievement Award 2018 for his work on research into tyres and road surface.


Steps need to be taken to increase traffic safety of automated cars

Several steps are necessary to ensure that automated and connected cars will lead to increased traffic safety – everything from ensuring that technology takes vulnerable road users into account, to new forms of driver training. This has emerged in a position...


FALCON examines challenges in the transport sector

VTI is one of several important partners in the major FALCON project*, whose purpose is to create knowledge and insight regarding the transport sector. In an initial subproject, VTI has produced a manual on transport, logistics and multimodality.


VTI joined research cooperation in China

In December 2017 VTI became a member of China-Sweden Research Centre for Traffic Safety (CTS).


Swedish German research collaboration on Electric Road Systems

The project “Swedish-German research collaboration on Electric Road Systems” (CollERS) has now officially started. The goal of the project is to increase the common knowledge around Electric Road Systems by cooperation between Germany and Sweden and to...


Electric Road Systems Conference 2018

After a successful first conference in June 2017, the Swedish research and innovation platform for electric roads is arranging the second dedicated International Conference on Electric Road Systems (ERS) June 13th and 14th 2018.