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The aim of the study was to gain in-depth knowledge of factors that affect the attitude of young travelers and to explore their experience of public transport. Knowledge that can explain why the traveler makes his or her choice to travel or not travel collectively now and in the future, was investigated through three focus group interviews with a total of 24 young people aged 18-20. The survey was conducted in autumn 2016 and was a collaboration with Västtrafik in the Västra Götaland region, organizer of public transport in the region of the second largest city in Sweden.

The results indicated two main themes: A) The experience of the commute and its relations, describing the situation, what happens and how it is approached, and B) The attitudes towards the trip and its potentials in relation to the commuter’s values and needs. We suggest that the adolescent’s choice in the future will be affected by their experiences and attitudes today.

The results of this study stress the need to see the content of the trip, and the travelers experience as important. The commute traveling time may be valuable instead of lost, if the trip could be relaxing and with a sufficient amount of integrity for the young commuters. One of the more surprising results were that the young commuters had a generally positive attitude towards the public transports, Västtrafik got a good rating, even though they did not feel like they had another transportation option. The participants had many ideas for improvement presented in the rapport.

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Vision Zero for Sustainable Road Safety in the Baltic Sea Region

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