Travel mode choice: effects of previous experience on choice behaviour and valuation

This paper investigates how past experience influences choice behaviour and valuation in a hypothetical travel mode choice situation. Using a stated choice question asked of visitors to a major ski resort in Sweden, the author explores whether an individual's choice behaviour, when he or she is offered a comfort improvement to train travel, can be explained with reference to the individual and to the circumstances of his or her previous journey.

The analysis models and compares the response behaviour of travellers who used a car and travellers who used the train on their original trip. It is found that past experience influences travellers' choice behaviour. Twenty per cent of former car users choose the train, while most train users again choose the train. As reasons for choosing car travel once again, car users mention a preference for shorter travel time and/or a preference for flexibility, while environmental concerns and long travel distance favour the use of the train. Concerning comfort improvement, as expected, willingness-to-pay estimates for the former train users are lower and more precise than those for the former car users.



ERPUG 2017

The five year anniversary of  European Road Profile Users' Group (ERPUG) Forum will take place at Ramboll head quarter, Copenhagen, Denmark October 19-20, 2017. 



Vehicle Driver Monitoring: sleepiness and cognitive load

To prevent road crashes it is important to understand driver related contributing factors, which have been suggested to be the critical reason in 94 per cent of crashes. The overall aim of the project Vehicle Driver Monitoring has been to advance the...


Tomas Svensson new director-general

Tomas Svensson was today appointed Director-General of VTI. Tomas has been acting Director-General since January 2017. 


Crash testing bicycles at VTI

For the first time single bicycle crashes have been simulated at the VTI crash safety laboratory.


A case study exploring firefighters’ and municipal officials’ preparedness for electrical vehicles

A VTI-study presents a social perspective on new vehicle technology. It explores the self-reported preparedness of the fire departments (i.e., rescue services) in Sweden’s three largest cities regarding rescue operations involving electrical vehicles (EVs).


Pioneering research on and about bicycles at VTI

Under what circumstances might cyclists lose tyre grip? What actions could then be taken to prevent a crash? VTI is currently developing a theoretical model of the behaviour of bicycle tyres during braking and steering in different situations and on different...


Virtual pedestrians create efficient stations

If more people are to choose sustainable travel, then the public transport stations of the future must be designed so that pedestrians can get where they are going quickly, without congestion or queues. The Swedish Road and Transport Research Institute (VTI)...