Säkerheten under Säkereken: en utvärdering av satsningen på trafiksäkerhetsinformation anpassad till småbarnsföräldrar

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A traffic safety campaign among parents with children in the age of 0-–3 years has been evaluated. The study indicates that the campaign has, in some respects, had a positive effect on the frequency of the use of child safety restraints. Nevertheless, more has to be done, until every child in the region uses the recommended type of restraint.

 A questionnaire has been sent to a random sample of all those families, which have voluntarily joined a traffic safety club, connected to the campaign. Questions about the background of the family and the use and misuse of child restraints and seatbelts have been asked. Questions were also asked concerning traffic safety information received and knowledge about rules and recommendations. The families have been divided into three age groups, on the basis of the recommended child restraint for each age group.  The answers have been compared with the results of an earlier study, among a random sample of all families in the same region of Sweden.

 The most commonly requested piece of information that the parents asked for were those statistics relating to child injuries connected to types of restraint. No significant differences were found in the percentages of families who reported that they had received or looked for information. One conclusion drawn was that the information available had not been received or absorbed by all the families surveyed, which gives cause of concern and necessitates further action.

 The evaluated campaign was carried out within the frame of “Säkereken”, a traffic safety program in Blekinge, Sweden.

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