Kombinerade mobilitetstjänster på landsbygd och i mindre tätorter: resultat från förstudien KomILand

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Hans Arby
Magnus Fredricson
Per-Erik Holmberg
Åsa Hult
Darijan Jelica
Sara Persson
Einar Tufvesson

Different types of mobility services in small towns and rural areas can increase accessibility among the residents and reduce the need to travel by one’s own car. The purpose of this pre-study is to prepare for future demonstration projects for combined mobility (CM) in small towns and rural areas by providing data on location, users, services and financing. Several activities have been carried out: identification of geographically appropriate areas and ongoing projects worldwide; analysis of user needs; identification of service design and business models; and mobilization of local and regional involvement. Services and business models have been developed using The Osterwalder Business Model Canvas. Several characteristics have been identified that a small town or rural area should have in order for CM to function. Services that could be included in a service package in a CM rural service have been validated theoretically in the fictional town of Småtorp. A public actor needs to provide organisational and digital platforms to local organisations, and KomILand-consultants. KomILand can contribute profitability, reduce mobility costs for customers, contribute new customers to the public transport operators, and lead to increased sustainability for society, if there is a robust and qualitative public transport system as a basis.

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