Kombinerad mobilitet för hållbara tjänsteresor

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Alfred Andersson
Adam Laurell
Peter Arnfalk
Lena Hiselius

The aim of the study was to achieve more sustainable travelling by demonstrating and evaluating a new service that combine mobility for business trips. Another purpose was to investigate how business trips, including online meetings (i.e. virtual meetings that take place at a distance) are carried out in organisations and factors determining modal choice. The study included a process evaluation, an interview study and a survey. The interview study was based on interviews and focus groups with 38 people from 12 organizations; municipalities, regions, private companies and governmental organizations. Those who used the travel app were generally satisfied and could see the benefits of the service. Those who were less satisfied argued that its use was unsatisfactorily. The response from the survey also showed that even if the participants were satisfied with the travel app it was not used on a regular basis, and mostly for regional journeys. This meant that fairly few used it for local bus journeys and long-distance train journeys, which may be because they already had their own travel card and an agreement with a travel agent. This was also supported by the process evaluation which showed that the introduction of the app was more difficult than expected, which many times was due to the organisation already having other solutions in place. The survey also compared the responses of those who used and those who did not use the travel app. The results showed that the group that used the app felt that it was less cumbersome to travel by bus compared to their answers in the before study. The same change could not be seen in the control group. On the questions about on-line meetings about half of the participants replied that it was easy or very easy to arrange such a meeting. The majority had on one or more occasions also attended such a meeting. The reason for not using this possibility was because they felt unsure about how the technology should be used. The results also showed that there was a potential to replace about one fifth of the business trips with on-line meetings. An important conclusion from the study was that an app must be well integrated into existing routines and systems. If that helps in increasing the use of more sustainable transports needs to be explored further over longer time and with groups who currently do not travel in this way.

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