Identified risk factors as the basis for the design of road safety campaigns

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Magaly Romão
Antonio C. Ferraz
Anabela Simões

The design of road safety campaigns requires the identification of the existing risk factors, which are related to particular problem behaviours and the definition of the related targeted behaviours. Usually, risk factors are identified by means of experimental studies being complemented with accidents statistics. Since there is no consistent and reliable statistical data providing the required information neither any experimental study identifying risk factors has been carried out in Brazil at our knowledge, a picture of the actual situation was inexistent. Thus, it was necessary to identify behavioural factors giving rise to unsafe acts that should be addressed in road safety campaigns.

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