Hållbara turistresor inom Sverige

Hållbara turistresor inom Sverige: hinder och möjligheter för resor med tåg och buss

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Kerstin Robertson
Hans Antonson
Björn Arvidsson
Katarina Evanth
Nina Hvitlock
Annika Jägerbrand
Jan Lundin
Hanna Wennberg

The objective of this study was to analyze the conditions for the transfer of passengers from private car to public transport, primarily train and bus to, from and within a number of tourist destinations in Sweden. The goal was to develop a basis for planning for sustainable tourism. The study included an analysis of opportunities to travel by public transport, travel time and travel costs, interviews with tourists and other stakeholders, an analysis of measures, and it results in some general guidelines for planning for sustainable tourism. The possibilities to travel by public transport, travel time and travel costs to, from and within three summer destinations (Astrid Lindgren's World, the Kingdom of Crystal, Öland) and two winter destinations (Åre, Funäsdalen) were analyzed for three different categories of tourists (families with children, couples, four adults) . This showed that overall is possible to travel to the destinations studied without a private car. The conditions travelling with public transport, however, differ greatly between the different destinations. Travel time by train or bus in comparison with travelling by car was not too different for most combinations of points of departure and destinations. In some cases, however, when the point of departure was a smaller place, not located along a major railroad, the journey by train and/or bus could be both long and require many transfers. In those cases public transport is hardly an alternative to traveling by private car. The total travel cost for travelling by train or bus was in almost all cases fairly level with travelling with private car, it but could also be significantly higher. The cost for travelling by public transport was also relatively higher in comparison with private car for parties with two or more people, and in those cases the cost was sometimes seen as an obstacle. The travel opportunities within the various destinations appears to be the biggest obstacle for convincing more people to choose to travel by public transport to and from tourist destinations, particularly in summer when travel requirement in general are higher. The options for travelling within the destinations vary considerably, but are generally better in the winter destinations. In Åre the ski bus, for example, is a good option for travelling between the various ski resorts. The tourist’s views of travelling by public transport is also much more positive for journeys to winter destinations than to summer destinations, which can largely be explained by the smaller travel requirements within these destinations. In the case of families the view that it is difficult to attract families with young children to travel by public transport emerged. There may be several reasons for this, the handling of luggage being one important issue. Many also suggested that there is a need to make it easier to find information about public transport options and alternatives as well as to reserve and book tickets. Package reservations were highlighted as an interesting alternative. Many saw information searching regarding the trip components such as accommodation, flights, transfer, lift passes etc. as problematic and would appreciate a service where everything was in one place. In addition it is not easy to get an overview of pricing for both travel and accommodation. Proposals were also put forward that one way to attract to travel by public transport is to highlight the added value that it entails.

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