Förnybara drivmedel: möjligheter och hinder sett utifrån privatbilisters och aktörers perspektiv

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Inger Forsberg
Mattias Nordström
Cecilia Wallmark
Erik Wiberg
Sven Wolf

This project included three different studies with a view to providing an in-depth understanding of user needs and attitudes to alternative fuels and vehicles, such as: battery electric vehicles, hydrogen vehicles and cars using biogas. In addition the studies also examine attitudes to cars in general and climate change as well as exploring likely prospects for such cars in the future. The studies used three different methods; focus group, survey and interviews. The focus groups included six people, the survey 487 randomly selected road users and the interview study nine different stakeholders from government agencies, industry, branch organizations and the media. The results show that when purchasing a car safety and reliability are more important than the emission of CO2. The perception of cars powered by alternative fuels (electric, fuel cell, biogas), does not differ markedly. The price people are willing to pay for such a car is significantly lower than what these cars cost at present. In general, it could be argued that consumers want a car powered by alternative fuels to be similar or better than, a conventional car. The interview study also shows that politicians have an important role to play in the development of alternative fuels and the related infrastructure. According to the interviewees, the biggest challenge is not the technology, but rather how to provide an infrastructure for these vehicles. The industry is an important player who is willing to invest if the business can be profitable. Long-term is a keyword and is mentioned both in terms of policy instruments and information dissemination. In the latter case, since studies show that there are large gaps in the overall knowledge and understanding by the general public as well as considerable distrust of information presently available. Finally, the results also shows the need for a holistic approach where the focus is not only on fuel, but also on the development of attractive and accessible cities which reduce transport demand and provide for increased transport efficiency.

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