Don’t drink and drive: work towards young people

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Helena Hellstén

Drinking and driving is a problem in most countries. In Sweden we have two categories that are at high risk of drinking and driving. One group is people who are addicted alcohol and the other group is young people between the ages of 15-24 yrs. In order to reduce the risk of young people the Swedish Road Administration (SRA) launched the project Don´t Drink and Drive (DDD) in 2003. SRA financed the project the first five years and after that the responsibility was handed over to the municipalities. Two of these, namely the cities of Linköping and Norrköping, continue to work with DDD targeting young people aged 17 to 18 years old. At this age they are about to take their drivers’ license and therefore more interested in topics related to driving. In the two cities a close relationship has been developed with schools and projects are carried out on a regular basis. Every year the project reaches around 4500 young people. The seminar communicates the message of drink driving both emotionally and factually. The presentation will describe how the work is organized, how it is applied but also present some results from a survey evaluating parts of the project.

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19-20
Oct

ERPUG 2017

The five year anniversary of  European Road Profile Users' Group (ERPUG) Forum will take place at Ramboll head quarter, Copenhagen, Denmark October 19-20, 2017. 

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